The Pembroke Town Walls Trust was set-up by local people to manage the historic site for the long term benefit of our community. Working in partnership with a wide range of partners and stakeholders the aim is to protect and conserve the archaeology, promote understanding and access, and realise the potential of the historic site to contribute to the social and economic benefit of local communities through local skills development, sustainable tourism development and sense of place. I am working on a new brand strategy for the Trust and will be looking forward to building the brand over the coming months having just completed the identity.