IN THE WOOD
51˚ 68' 91'' N 04˚ 88' 23'' W
Architecture and graphic design are inextricably linked - both embracing a variety of disciplines. Any single project could be drawing from, among other things, the arts, humanities, sciences and history. However no matter how complex the story behind each project, it has to be told in a simple, and compelling way. And herein lay the challenge –they asked us to revolutionize the design of their School’s prospectus. We looked to create a piece of design that was bold, made a statement and attracted prospective students from all over the world to the School. Key words that formed our ideas in the initial concept stage included: space, scale, harmony, reputation, education and quality. Examples of the students’ work were incorporated within the brochure: close-ups of textures, sketches, drawings, images of students at work and the exceptional facilities available give a true flavour of the teaching and learning at wsa. Result: We established wsa as an identity in its own right and the brochure design has stood the test of time.
Architecture and graphic design are inextricably linked - both embracing a variety of disciplines. Any single project could be drawing from, among other things, the arts, humanities, sciences and history. However no matter how complex the story behind each project, it has to be told in a simple, and compelling way. And herein lay the challenge –they asked us to revolutionize the design of their School’s prospectus. We looked to create a piece of design that was bold, made a statement and attracted prospective students from all over the world to the School. Key words that formed our ideas in the initial concept stage included: space, scale, harmony, reputation, education and quality. Examples of the students’ work were incorporated within the brochure: close-ups of textures, sketches, drawings, images of students at work and the exceptional facilities available give a true flavour of the teaching and learning at wsa. Result: We established wsa as an identity in its own right and the brochure design has stood the test of time.