With offices across Carmarthenshire and Pembrokeshire, Red kite has built an excellent reputation for providing a wide range of legal services for both individuals and businesses. They had previously commissioned a visual identity but wanted to reposition their brand and improve how they communicated with new and existing customers. Commissioned by Red Kite in 2011 a three stage campaign was produced; that informed people of their recent merger, produced ads that contained emotion and humour and used real staff to talk about products and finally to help the transition to become part of the nationwide QualitySolicitors group.