The media industry in Wales is an established part of the nation’s economy and the film industry in Wales is a growing part of that sector. In 2006, to serve this growing sector, the brand new Film Agency for Wales was launched.

The task was to create an identity for the Agency and to help establish it as a force in building a stronger, sustainable film industry for Wales.

The result is a mark which works equally well in its bilingual form or as a single language mark. A simple typographic solution with two supporting and overlapping rounded boxes, to balance the two languages and to hint at the historic medium of the film strip.